To revive investor interest, Thailand needs more than salesmanship

Pavida Pananond is a professor of international business strategy at the Thammasat Business School of Thammasat University in Bangkok.

Since assuming office as Thailand's prime minister last August, Srettha Thavisin has trotted around the globe trying to convince world leaders and global CEOs that his country is back in business after nearly a decade of military-backed government and political uncertainty.